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Web Definitions


If you are new to the web, or just new to the terms used in web page building, we hope that these simple definitions will make it easier for you to understand our products and services.

Background: This is the background of your page. It may be enhanced by using colored or textured backgrounds or by using a graphical image called a watermark.

Banner Text: This is the text appearing at the top of your page, it is usually the name of your company or the title of your site.

Browser: This is the software that web viewers use to access your page. Although there are many browsers, the two most popular are Internet Explorer and Netscape Navigator.

Buttons (Navigation buttons): These are the graphical icons that are located on your page(s) to direct the viewer throughout the other pages of your site.

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Counter: This is a device that may be added to your page(s) that will track the number of hits your page has. This information may be useful in evaluating the effectiveness of your site once it has been placed on line and listed with search engines.

Domain name: Also known as Internet address. You may register your site so that your Internet address is easily remembered by your customers and prospects (ie:mybusiness.com). There are many extensions available (IE: .com, .net, .org, .edu) Most individuals and small businesses will not find it cost effective to register a domain name; but it is an option for anyone that has a web page and Web Pages Plus can handle this matter for you.

Download time: This is the time that it takes a page to appear in complete form on the viewer’s screen once they have requested the page through their browser. Download time can be critical to the success of your site and surfers can be impatient when trying to open your page. Web Pages Plus optimizes all pages for the quickest download time without sacrificing the quality of your graphics.

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E-mail: Electronic mail. This is a feature available to web users in which other web users may correspond with them over the Internet. E-mail can be a very effective tool for communicating with prospective and current customers.

E-mail response link: When developing your site we can include a link to your e-mail address so that web surfers can contact you. A more complex method may be used to create a forms page.

Forms page: This is a communication tool whereby you can develop response forms that will allow your prospects and customers to request specific information so that you can target their needs.

Frames page: This is a type of web page that appears on the viewer’s screen as a split or sectioned page. Most frames pages are split into 2 or 3 sections (panes). In a frames page, your navigational tools are set as a separate frame and remain fixed in place on a portion of the viewer’s screen while they explore your site.

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Graphics compression: A technique always utilized by Web Pages Plus to reduce the file size of graphical components to reduce the download time for the viewer. This can be successfully done without compromising the screen appearance of the image.

Graphics: These are pictures or images (ie: clipart) that are used to visually enhance your page. They may be informational or entertaining or both. The basic divisions of graphics are: stock (straight from a computer readable file saved in .GIF or .JPG format, no resizing or enhanced needed); custom (these are other fixed images that must be developed, enhanced or format adjusted by WP+); scanned images (pictures or artwork scanned into the files by WP+) and may be either simple (minimal adjustments needed as to size, resolution or color, etc.) or complex (requiring a greater degree of adjustment); animated images can be either stock (same as .GIF or .JPG) or custom, they actually "move" in some fashion on the viewer’s screen.

Hits: A common use term that refers to the number of visitors to your site, measured by a counter that can be installed on web pages.

Hyperlink: The means by which your web page visitors move from one page to another on your site, or can access applicable information from a third party’s site that you indicate. Links are the "waves" on which web surfers ride.

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ISP: Internet Service Provider. This is the firm that you contract with for access to the Internet and also for hosting of your web site.

Image Map: A navigational tool that allows a graphical image to become a means for visitors to explore your site (IE: a graphic of a building that takes viewers to various pages of your site as they click on different places on the image).

Java Script: A moving message or image that moves across any location on your page. Often a simple text message that acts as a moving billboard.

Links: The means by which your web page visitors move from one page to another on your site, or can access applicable information from a third party’s site that you indicate. Links are the "waves" on which web surfers ride.

Search engines: These are the "card catalogs" of the web. We can list your site with various search engines, keying the search not only to the name of your business but also the keywords that relate to your products, services or interests.

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Watermark: A customized image that can be used as a background image on your page. Watermarks are very complex and time consuming to develop, and can inhibit the expeditious loading of your page(s) by the viewer’s browser. Because of their complex nature, they are one of the most expensive options for Web Pages Plus page development.

Web site address: Also known as Internet address. This can be a domain name but for most individuals and small businesses, your web site address will be your ISP host’s address suffixed by your user name or a derivative thereof.


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